An established fundraising event needed a significant change in direction. Its original fundraising model relied exclusively on ticket sales, limiting how supporters could contribute through the event.
The initiative was redesigned around a new event concept, incorporating an innovative shopping-catalogue fundraising experience that created an additional way for donors and the public to participate.
Rather than simply revising the existing event, the project introduced a different approach to fundraising and engagement while preserving the organization's broader fundraising objective.
Event Recovery · Fundraising Model Redesign · Donor Engagement · Strategic Implementation